The customer moved on long before the industry reacted to what she wanted. She doesn't want to buy things four months in advance, she wants to buy something today and wear it tomorrow. She cares less about seasons and collections and really what she's looking for is price, quality, and convenience.
Tamara MellonI don't believe in delivering four times a year and then also delivering things that are not season appropriate.
Tamara MellonYou never know. Down the road you can do a lot of product categories. But I think you really have to build your core first and for people to know you and respect you for that.
Tamara MellonThere's this sort of migration west at the moment, a sort of energy that's definitely moving to LA.
Tamara MellonI had to put the company through a reorg, raise a new round of financing, and sort of press the restart button. But my feeling was that I wasn't going to be bullied. I wasn't going to let them take me down. I had to pull myself together and move forward.
Tamara MellonThe customer moved on long before the industry reacted to what she wanted. She doesn't want to buy things four months in advance, she wants to buy something today and wear it tomorrow. She cares less about seasons and collections and really what she's looking for is price, quality, and convenience.
Tamara Mellon