Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Tom PetersConfidence means non-paralysis, a willingness to act, and act decisively, to start new things and cut failing ventures off.
Tom PetersI would not be surprised to see interesting new forms of expression and literary genres develop as the e-book movement matures.
Tom Peters