At The Humane Society of the United States, we know how difficult it is to prevent cruelty to animals in movies because so many of the animal welfare problems occur behind the scenes in training, housing, and transportation, long before the animals get on the set.
Wayne PacelleAs a society, we are typically deeply disassociated from animal cruelty, but more than ever, animal protection organizations are telling the backstory. People are being forced, to confront the realities. At the same time, we have an ever-growing understanding of the intelligence and emotional capacities of animals and an acceptance of the principle that animal cruelty is a moral problem.
Wayne PacelleChina cares about its reputation and doesn't want to be known as the nation whose preferences drove the extinction of elephants.
Wayne Pacelle