Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

The difference between the forgettable and the enduring is artistry.

Research can trap you into the past.

Let us prove to the world that good taste, good art, and good writing can be good selling.

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.

Creativity is the most practical thing a businessman can employ.

Don't confuse good taste with the absence of taste.