When there are tiers of meaning in an ad it intrigues the audience and they look for it again and again.
William ShatnerWe're all embers from the same fire. Our ember winks out, we're ashes, we go back to the fire.
William ShatnerI love technology. Matches, to light a fire is really high tech. The wheel is REALLY one of the great inventions of all time. Other than that I am an ignoramus about technology. I once looked for the 'ON' button on the computer and came to find out it was on the back. Then I thought, anyone who would put the 'on' switch on the back, where you can't find it, doesn't do any good for my psyche. The one time I did get the computer on, I couldn't turn the damn thing off!
William Shatner