I like to think that when an athlete wears Armani, it makes him or her feel confident, and as we all know, confidence is fundamental to winning in any competition.
Giorgio ArmaniAccessories are important and becoming more and more important every day. They can completely change the look of an outfit, and women like the idea of having a wardrobe that's versatile. For instance, a strong piece of jewelry can make a simple outfit look elegant.
Giorgio ArmaniTechnical garments for sporting performance will, I believe, simply become more and more fit for purpose and will perform better and better. What is perhaps more interesting is how this technology will cross over into the fashion mainstream. We already see this trend in everything from footwear to outerwear.
Giorgio Armani