One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.
Stephen KingThe essential and defining characteristic of childhood is not the effortless merging of dream and reality, but only alienation. There are no words for childhood's dark turns and exhalations. A wise child recognizes it and submits to the necessary consequences. A child who counts the cost is a child no longer.
Stephen KingI write about things that scare me. I've never written a snake story in my life. I myself have never written a story about snakes because they don't scare me. I write about rats because they scare the hell out of me.
Stephen KingBecause who would ever want to get close to another person if they knew how hard the letting-go part was? In your heart they only die a little at a time, don't they? Like a plant when you go away on a trip and forget to ask a neighbor to poke in once in awhile with the old watering-can, and its so sad—
Stephen King