Quotes About Advertising

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

Of course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn't even have to charge for them on the newsstand because my costs were already covered.

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.

It's not funny at all that we do all that advertising for children. Why is advertising for children allowed? What possible reason can there be for having those effing adverts on TV for all this crap that's made by poor people in poor countries that we sell our children who have too much?

Users want relevant content as advertising. As a result, the distinction between advertising and content is going away. All that matters to a user is relevancy.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

The problem for independent filmmakers is that huge companies control all the promotion, all the advertising. Hollywood films' advertising budgets are as large as their shooting budgets.

Several months ago, out of the blue, a company named "Cingular" started sending me bills. I had never heard of Cingular, and I honestly did not know what these bills were for, so I put them in the pile where I keep documents that I intend to scrutinize more carefully later on, after my death. Then I started seeing TV commercials for Cingular, but of course they did not make it clear what Cingular is, because the First Rule of Modern Advertising is: "Never reveal what you are advertising."

People love advertising in particular but they hate advertising in general.

Fashion is not art. Fashion isnt even culture. Fashion is advertising, and advertising is money. And for every dollar you earn, someone has to pay.

You aren’t advertising to a standing army; you are advertising to a moving parade.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

When you think about normal advertising, it's just like, hey, here's a car and, you know, we don't know if you're looking for a car or not. So Google promised that mental state, and then were able to prove that delivering the message at the exact right moment would make someone click on something. So they pioneered the idea that advertising could be profitable on the internet, that a specific, very micromental state could be targeted. And they established the primacy of the click, which has haunted us ever since.

Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information.

I've been involved in doing advertising for various elections and I just couldn't see doing anti-Trump advertising in this election. My line has been, "How could you do anything worse that what he does himself?".

Of course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising is like leaven, which a woman hid in three measures of meal. It provides a suitable quantity of gas, with which to blow out a mass of crude misrepresentation into a form that the public can swallow.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

Advertising is a symbol-manipulating occupation

Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.

Everything in modern city life is calculated to keep man from entering into himself and thinking about spiritual things. Even with the best of intentions a spiritual man finds himself exhausted and deadened and debased by the constant noise of machines and loudspeakers, the dead air and the glaring lights of offices and shops, the everlasting suggestion of advertising and propaganda. The whole mechanism of modern life is geared for a flight from God and from the spirit into the wilderness of neurosis.

I started acting as a kid and doing advertising campaigns. I was probably 8 years old, and I really liked the attention.

The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

They wouldn't play my records on American radio because I had spiky hair. They said, 'Punk rock doesn't sell advertising, it won't make any money.'

You can fool all the people all the time if the advertising is right and the budget is big enough.

Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.

This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion

Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

People ultimately get what they deserve on TV. What people end up watching is what the advertising end up glomming onto and promoting.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.

In general, advertising isn't a "creative" atmosphere. It's a business atmosphere and your job is puzzle solving. My favorite aspect of the business, I guess, was presenting to clients. What I enjoyed least were the clients. Worried corporate brand managers, trying to dumb-down their ads for the stupid American population. I hated the disrespect that these people had for "consumers."

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

I honestly believe that advertising is the most fun you can have with your clothes on.

If you live in an acquisitive society you are likely to be acquisitive, but it isn't deeply rooted in human nature, except in the sense that it's deeply rooted to be psychologically receptive to your peers and to advertising.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

The power of publicity is more important than advertising.

It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics.

Instant communication is not communication at all but merely a frantic, trivial, nerve-wracking bombardment of cliches, threats, fads, fashions, gibberish and advertising.

One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

Advertising is the fuel of enterprise.