The Lord has different names according to His different activities. For example, His name is Madhusรผdana because He killed the demon of the name Madhu; His name is Govinda because He gives pleasure to the cows and to the senses
A. C. Bhaktivedanta Swami PrabhupadaA spiritual master who is one hundred percent Krishna conscious is the bona fide spiritual master.
A. C. Bhaktivedanta Swami PrabhupadaFirst birth is from your parents, but real birth, real life, begins when one accepts a bona fide spiritual master and renders service unto him. Then the path is open for going back to home, back to Godhead, to live eternally in full knowledge and full bliss and in association with the Supreme Personality of Godhead Himself, Lord Krishna.
A. C. Bhaktivedanta Swami PrabhupadaThe artist draws a picture of a rose very nicely with all attention and artistic sense, and yet it does not become as perfect as the real rose. If that is the real fact, how can we say that the real rose has taken its shape without Intelligence behind the beauty?
A. C. Bhaktivedanta Swami Prabhupada