Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don't get creative writing like that any more.
A. E. HotchnerThere are bullfighters who do it just for the money-they are worthless [said Hemingway]. The only one who matters is the bullfighter who feels it, so that if he did it for nothing, he would do it just as well. Same holds true for damn near everyone.
A. E. HotchnerErnest Hemingway was always uneasy in New York and liked being there less than in any other city he frequented.
A. E. HotchnerBack in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don't get creative writing like that any more.
A. E. HotchnerOf course we all have our limits, but how can you possibly find your boundaries unless you explore as far and as wide as you possibly can? I would rather fail in an attempt at something new and uncharted than safely succeed in a repeat of something I have done.
A. E. Hotchner