Trying to guess what the (mass) audience wants and then trying to satisfy that is usually a bad recipe for getting something good.
Aaron SorkinOne of the biggest challenges in the past for me in working on the networks was that audiences have grown accustomed to television being something that keeps you company-background music, something that you have on while you're flipping through a magazine, cooking dinner, talking on the phone, putting the kids to bed.
Aaron SorkinIt seems to me that more and more we've come to expect less and less from each other, and I think that should change.
Aaron Sorkin