The ego is kind of a big, unwieldy thing. It's not so easily tamed or subdued.
When I go home, the last thing I want to do is read about the popular lore of vampires.
I would say try to tell stories that you care about as opposed to stories that you think will sell.
Once Everton has touched you, nothing will be the same.
Obviously death is a theme I'm fascinated by.
If a scene is longer than three pages, it better be for a good reason.