In a sense, the story, or poem or verse or whatever it is you're writing, you can kind of think of it as a kind of projectile. Imagine it is a kind of projectile which has been specially shaped to be aerodynamic, and that your target is the soft grey putty of the reader's brain.
Alan MooreWith science, ideas can germinate within a bed of theory, form, and practice that assists their growth... But we as gardeners, must beware... for some seeds are the seeds of ruin... and the most iridescent blooms are often the most dangerous
Alan Moore