How do you stand out as a fashion ad campaign? By using people off the street it does generate buzz.

I think that the lack of intuition in fashion today is one of the most dangerous things. My fear is that our business is turning into a bag business, and it's all about the bag. But it's not only about the bag. It's about the women. And it's not about a bag or a shoe or the jewelry. It's only about women. . . . Being almost politically correct and doing only what you expect without the ability to make mistakes is very dangerous to fashion. We have to go with our heart. We have to go with our intuition.

The whole season thing is nonsense. It's either beautiful or it isn't. That's something I really learned when I started collecting dresses.

I don’t take drugs because if I did I’d love them–I’d be a junkie. And because I’m Jewish, I’d probably be a dealer, too.

In fashion we're lucky, we make dreams come true.

I barely finish one pre-collection before I must start on another. Sales start, but I am already elsewhere creatively. The men's show is being prepared, but we also need to think about accessories, perfumes and other items. In sum, I never stop.

Everybody's talking about the new democratic world and whether high fashion is relevant. But without high there is no low. I don't like to intellectualize. I've always said fashion is like roast chicken: You don't have to think about it to know it's delicious.