With fashion, I barely finish one collection before I must start another.

H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.

I'm not going into the cool club. It's not my address.

I think that we are in a very strange time, when everybody is thinking about what is going to happen, and everybody is kind of cleaning house a little bit. In the fashion world, we are doing something similar. We are taking the fake out and being a little bit more real and simple.

For me, the sketching of dresses was about fantasy and dreams. In my little room at home, I felt that I was somewhere else. In Paris, for instance.

Fashion is not always about what's new, it's also about what's good. And I think if you need to see what's good, you have to be there.

Why not touch things that we hate and turn them upside down and inside out?