I don't want to see a dress with a woman. I just want to see a woman, with a beautiful dress.

I like the dream, like fantasy dresses. Women can dream at 9 in the morning and at 10 o’clock at night, it doesn’t matter. I think it is also important for me to make it pragmatic and practical and wearable. I always say, 'If you can’t eat it, it’s not food, and if you can’t wear it, it’s not fashion, it is something else.'

I have a problem to do a collection that is a secondary line. I mean, you don’t want to be the stepsister. You want to be Cinderella. Show me one girl who wants to be the stepsister.

Fashion is not always about what's new, it's also about what's good. And I think if you need to see what's good, you have to be there.

How do you stand out as a fashion ad campaign? By using people off the street it does generate buzz.

Fashion is not about before, it’s not about after, it’s about now

Fashion is about having a fantasy.