How do you stand out as a fashion ad campaign? By using people off the street it does generate buzz.
I love to see old women. I love wrinkles. I love gray hair.
I am very sensitive to the smells and sensations that are part of perfumes because they remind me of things: moments from the past, people, events.
I'm not going into the cool club. It's not my address.
I'd rather be relevant than cool.
Why not touch things that we hate and turn them upside down and inside out?