If you take something out of the freezer, it's cold, but what happens when it melts? It's a cool party, a cool person, a cool collection. What does that mean? I'm more interested in things that are uncool, things that have a certain individuality, a certain soul, a certain longevity, emotion, fragility.
Alber ElbazH&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.
Alber ElbazIt was not the story of design or clothes, it was the fantasy of women that made me want to work in fashion.
Alber ElbazRun away from laziness; work hard. Touch intuition and listen to the heart, not marketing directors. Dream.
Alber Elbaz