Pure, intense emotions. It's not about design. It's about feelings.

Many, many times I find that whatever is looking good on the screen doesn't always look or feel good on the body. So who do we design for - do we design for the screen, or do we design for women?

I like the dream, like fantasy dresses. Women can dream at 9 in the morning and at 10 o’clock at night, it doesn’t matter. I think it is also important for me to make it pragmatic and practical and wearable. I always say, 'If you can’t eat it, it’s not food, and if you can’t wear it, it’s not fashion, it is something else.'

The whole season thing is nonsense. It's either beautiful or it isn't. That's something I really learned when I started collecting dresses.

Fashion doesn't look good only on models, it can look good on different people of different ages and different body shapes.

If you change a woman's look, you change her persona.

Fashion is about having a fantasy.