Run away from laziness; work hard. Touch intuition and listen to the heart, not marketing directors. Dream.

Why not touch things that we hate and turn them upside down and inside out?

A fragrance is a veritable story, told and explained in scent, in notes, in impressions. It's a score based on the emotions of each instant, a captivating music of the senses.

The designers, photographers and models I work with, they are really hard-working people who are devoting their lives to fashion. They're kind of like nuns of fashion.

I am not interested in perfection, and neither are the women who wear my clothes.

I think that if you want to pass emotion, you have to write a letter. Emotions do not pass in SMS or in e-mail.

We are comfortable with formulas, but the best happens when the formula doesn't work.