Many, many times I find that whatever is looking good on the screen doesn't always look or feel good on the body. So who do we design for - do we design for the screen, or do we design for women?
Alber ElbazH&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.
Alber ElbazI certainly can't complain. I work six days a week, if not seven, and eighteen hours out of twenty-four - fortunately, with a great deal of pleasure. Why? Because I only do something if I want to do it; I need to feel a desire, to find pleasure in moving forward, creating, moving, inventing.
Alber Elbaz