I am just coming out of five years of night, and this orgy of violent lights gives me for the first time the impression of a new continent. An enormous, 50-foot high Camel billboard : a GI with his mouth wide open blows enormous puffs of real smoke. So much bad taste hardly seems imaginable.
Albert CamusNo excuses ever, for anyone; that is my principle at the outset. I deny the good intention, the respectable mistake, the indiscretion, the extenuating circumstance. With me there is no giving of absolution or blessing.
Albert Camus