To use the image of Che Guevara to sell vodka is a slur on his name and memory. He never drank himself, he was not a drunk, and drink should not be associated with his immortal memory... As a supporter of the ideals for which Che Guevara died, I am not averse to its reproduction by those who wish to propagate his memory and the cause of social justice throughout the world.

Forget the camera, forget the lens, forget all of that. With any four-dollar camera, you can capture the best picture.

The beauty of women was the first expression of my photography.

I remember it as if it were today... seeing him [Che] framed in the viewfinder, with that expression. I am still startled by the impact... it shakes me so powerfully. (On his iconic photo of Che Guevara)

To use the image of Che Guevara to sell vodka is a slur on his name and memory. He never drank himself, he was not a drunk, and drink should not be associated with his immortal memory... As a supporter of the ideals for which Che Guevara died, I am not averse to its reproduction by those who wish to propagate his memory and the cause of social justice throughout the world.

There's something about his eyes in the photo. A kind of mystery. His personality comes through. It's always hung on my walls and I've given it to many people as a present. (On his iconic photo of Che Guevara)