This formula of Love is universal; all the laws of Nature are its servitors. Thus, gravitation, chemical affinity, electrical potential, and the rest - and these are alike mere aspects of the general law - are so many differently-observed statements of the unique tendency.

The customer is usually wrong, but statistics indicate that it doesn't pay to tell him so

Their false compassion is called compassion and their false understanding is called understanding, for this is their most potent spell.

I was asked to memorise what I did not understand; and, my memory being so good, it refused to be insulted in that manner.

The Devil' is, historically, the God of any people that one personally dislikes... This serpent, SATAN, is not the enemy of Man, but He who made Gods of our race, knowing Good and Evil; He bade 'Know Thyself!' and taught Initiation. He is 'The Devil' of the Book of Thoth, and His emblem is BAPHOMET, the Androgyne who is the hieroglyph of arcane perfection... He is therefore Life, and Love.

Magick is the Science of understanding oneself and one's conditions. It is the Art of applying that understanding in action.

All questions of the Law are to be decided only by appeal to my writings, each for himself