The customer is usually wrong, but statistics indicate that it doesn't pay to tell him so

A white male child of perfect innocence and intelligence makes the most suitable victim.

Imagine listening to Beethoven with the prepossession that C is a good note and F a bad one; yet this is exactly the stand point from which all uninitiates contemplate the universe. Obviously, they miss the music.

In this book it is spoken of the Sephiroth and the Paths; of Spirits and Conjurations; of Gods, Spheres, Planes, and many other things which may or may not exist. It is immaterial whether these exist or not. By doing certain things certain results will follow; students are most earnestly warned against attributing objective reality or philosophic validity to any of them.

Magick is the Science of understanding oneself and one's conditions. It is the Art of applying that understanding in action.

Part of the public horror of sexual irregularity so-called is due to the fact that everyone knows himself essentially guilty.

Indubitably, magic is one of the subtlest and most difficult of the sciences and arts. There is more opportunity for errors of comprehension, judgment and practice than in any other branch of physics.