I made commercials for corporations like Volkswagen and Coca-Cola, but I was always the one to write them, too, which was a very good exercise, because I learned to tell little stories.
Alejandro Gonzalez InarrituWhen I went to university, I finally got exposed to European films, and they had a strong impact on me. I felt those films had a lot of things to say that weren't getting expressed in the films I was used to seeing.
Alejandro Gonzalez InarrituI think every beautiful tale in the world hides the truth and reveals it little by little.
Alejandro Gonzalez InarrituOne of the reasons why I agreed to do commercials is that they gave me complete freedom. I just had to have the car in it and write a story around it. I wanted to do something serious set in a Latin American country, but again, it was an exercise in style for me.
Alejandro Gonzalez Inarritu