I made commercials for corporations like Volkswagen and Coca-Cola, but I was always the one to write them, too, which was a very good exercise, because I learned to tell little stories.
Alejandro Gonzalez InarrituI remember, the first time I saw a [Andrei] Tarkovsky film, I was shocked by it. I didn't know what to do. I was fascinated, because suddenly I realized that film could have so many more layers to it than what I had imagined before. Then others, like Kurosawa and Fellini, were like a new discovery for me, another country.
Alejandro Gonzalez InarrituI was aware of the possible biases you could get as a commercial director, like being too concerned about the technical aspects of the form rather than anything of substance. If you keep working in commercials, you can get trapped in a very superficial way of thinking. I always used commercials as an exercise for filmmaking, like going to the gym.
Alejandro Gonzalez InarrituI think movies in general should have more respect for the audience than they do. Too many films are afraid to confuse people, so all the information is given to them right away, and there's nothing left for the film to do. It ruins many stories, because everything becomes obvious and predictable. I want my films to engage people more and make them more actively involved in the story.
Alejandro Gonzalez Inarritu