I was aware of the possible biases you could get as a commercial director, like being too concerned about the technical aspects of the form rather than anything of substance. If you keep working in commercials, you can get trapped in a very superficial way of thinking. I always used commercials as an exercise for filmmaking, like going to the gym.
Alejandro Gonzalez InarrituThe way America sees Mexico, if they have any sense of it, is like Taco Bell. Our countries are neighbors, and the only hard food to get in America is true Mexican. It's impossible to find, even in L.A. Why is that?
Alejandro Gonzalez InarrituWhen people laugh and applaud as characters are killing each other, and you never see the body that's lying there, or you never see the family that suffers, then it turns into a cool thing to do, like a videogame. Then, when you watch the news and see that 15 soldiers were killed, you start to see them as just numbers, material, information, images. We lose the real weight and real value of one simple human life.
Alejandro Gonzalez Inarritu