I was aware of the possible biases you could get as a commercial director, like being too concerned about the technical aspects of the form rather than anything of substance. If you keep working in commercials, you can get trapped in a very superficial way of thinking. I always used commercials as an exercise for filmmaking, like going to the gym.
Alejandro Gonzalez InarrituActually, when I think about growing up, I feel most affected by two travels that I made working in cargo boats when I was 16 and 18. One of them crossed through the Mississippi and Baton Rouge and Mobile, Alabama, and another went all the way to Europe. On the last trip, I stayed in Europe for one year with $1,000, working everywhere I could, doing everything. Those years shaped me a lot and taught me the value of exploring different things.
Alejandro Gonzalez InarrituI made commercials for corporations like Volkswagen and Coca-Cola, but I was always the one to write them, too, which was a very good exercise, because I learned to tell little stories.
Alejandro Gonzalez InarrituI understand when there's no money for the arts in the government, but it should maybe pressure private companies to support more filmmakers. These exhibition and distribution companies are huge, and there might be incentives for them to invest more in Mexican cinema.
Alejandro Gonzalez Inarritu