"Airgela" is "Alegria" backwards and "Alegria" means "Joy" or "Happiness." This is a fundamental word in this film. It's very important. Symbolically "Alegria" is crucial word in the creation of this project. Although it wasn't present from the beginning, as we were working on the music it became symbolic.
Alex AbreuMaking a film from the point of view of a young boy's eyes opened the door to another universe with lots of freedom and to explore a new dimension. This was achieved as I started doing things that were close to what exists in a child's universe.
Alex AbreuThe way a film is made tells you about its message. The processes are the same as the products. We made the film starting from processes that allowed us to find these complex ideas.
Alex AbreuDuring the entire process of making this film I never thought about whom I was making it for. I always thought that the film was for me, but I didn't think of any of that. I just did what I thought I had to do. I didn't think, "This is what children are going to think" or "This is what adults will understand."
Alex AbreuAt the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for.
Alex Abreu