At the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for.
Alex AbreuI built the film [Boy and the World] this way. I gathered all the tools I usually use such as brushes, color pencils, crayons, watercolors, and everything else I found in my studio, and I put them on top of a table. I had this feeling of freedom and possibility like if I was this boy. I was using the boy's freedom to create this film.
Alex Abreu"Airgela" is "Alegria" backwards and "Alegria" means "Joy" or "Happiness." This is a fundamental word in this film. It's very important. Symbolically "Alegria" is crucial word in the creation of this project. Although it wasn't present from the beginning, as we were working on the music it became symbolic.
Alex AbreuIt's a film made in a very radical creative manner. It was possible because we didn't have to pander to capitalism. I think the film is also a humanistic cry for help for animation. It's a film [Boy and the World] with sensitivities completely opposite to what the market wants to sell.
Alex AbreuFilms are born from screenplays and they are guided by words. They are born very limited and there is no space for real creation: graphic creation, pictorial creation, or audiovisual creation. If we really want to use the art of animation with all its strength, we have to rethink the processes by which it's made because the medium is the message.
Alex Abreu