One of the things that I think audio is best at is creating empathy.

There are tons of businesses that exist in the United States. An insane number of people who are in business for themselves. And then there are people on board feeling they're at key early stages of companies.

When you're hearing somebody and you're not seeing them, your brain naturally creates a version of them. Then you feel closer to them because you've created them.

A lot of people listen to podcasts because they want to learn something and be entertained along the way.

I was 40-something years old. I hadn't shown any entrepreneurial spunk up until that point.

With me being in my 40s, I knew who I was.

When you're launching a business, you just really want to know somebody deeply to help in how you do it.