One of the things that I think audio is best at is creating empathy.
A lot of people listen to podcasts because they want to learn something and be entertained along the way.
Audio is the only medium you can consume while you're multitasking.
With me being in my 40s, I knew who I was.
I was 40-something years old. I hadn't shown any entrepreneurial spunk up until that point.
A free throw seems boring but then when you sort of dig into what's going on and the history and psychology and the social anthropology around the free throw - it's interesting.