You create a fearful culture where you spend a lot of time looking at where you screwed up.
Fear is the mortal enemy of creativity, innovation, and happiness.
We try to 'self-medicate' ourselves against boredom with mobile phones in any given moment of free time.
Being a great company is the new brand.
Reinvent yourself. Repeat.
The old paradigm was pay to play. Now you get back what you authentically put in. You've got to be willing to play to play.