Clothes and jewellery should be startling, individual.
I used flowers because they die. My mood was darkly romantic at the time.
For me, what I do is an artistic expression which is channeled through me. Fashion is just the medium.
Fashion is self confident and fearless.
People don't want to see clothes, they want to see something that fuels the imagination.
There has to be a balance between your mental satisfaction and the financial needs of your company.