I like things to be modern and still have a bit of tradition

I spent a long time learning how to construct clothes, which is important to do before you can deconstruct them.

I am constantly trying to reflect the way women are treated. It's hard to interpret that in clothes or in a show but there's always an underlying, sinister side to women's sexuality in my work because of the way I have seen women treated in my life. Where I come from, a woman met a man, had babies, moved to Dagenham, two up two down, made the dinner, went to bed. That was my image of women and I didn't want that. I wanted to get that out of my head.

I'm 40 now, but I want this to be a company that lives way beyond me, and I believe that customers are more important to making that happen than press. When I'm dead, hopefully this house will still be going. On a spaceship. Hopping up and down above earth.

I want to be honest about the world that we live in, and sometimes my political persuasions come through in my work. Fashion can be really racist, looking at the clothes of other cultures as costumes. . . . That’s mundane and it’s old hat. Let’s break down some barriers.

Style is not about the clothes, it's about the individual

I just want to be a wallflower. Nondescript. Just not anything. I don't want to see me.