When I decided to launch my first knitwear line, it was because I saw a void in the basics category. The editors were always looking for cool, fashion-forward tees and sweaters. So that's where I started.
Alexander WangIf you're designing out of a purely creative place, not thinking of the girl, then the consumer's not going to take notice.
Alexander WangA lot of designers get caught up in the creativity, but you've got to think about the legs of your collection - essentially, how the line is going to move forward.
Alexander Wang