When I decided to launch my first knitwear line, it was because I saw a void in the basics category. The editors were always looking for cool, fashion-forward tees and sweaters. So that's where I started.

I wear mostly black Main Line or T… But the other day, the sun was shining so I wore blue jeans. It caused so much excitement in the office! People were literally coming up from the floor below and peering behind my desk saying; we hear you’re wearing blue jeans and we have to have a look

I’m not like most designers, who have to set sail on an exotic getaway to get inspired. Most of the time, it’s on my walk to work, or sitting in the subway and seeing something random or out of context.

My mission was that I wanted to see people on the street that I don't know wearing my clothes. That excites me.

The industry's changed so much that you can't just design something, put on a great show, and say, 'Okay, my job is done.'

I am honoured to be a part of H&M's designer collaborations. The work with their team is an exciting, fun process. They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.

If you're designing out of a purely creative place, not thinking of the girl, then the consumer's not going to take notice.