If someone realises the piece they are wearing is inspired by me then it only broadens my audience.

When you focus on the consumer, the consumer responds.

I like to write and draw everything with sharpies. I even got one with my own name on it!

I tend to like the most basic pieces with the perfect fit and fabric, like a simple tank.

I think everyone shares a fear of failure - that you're only as good as your most recent collection. That's definitely a fear, but it's a fear that fuels me, that makes me want to work harder, that makes me take on more challenges.

If you're designing out of a purely creative place, not thinking of the girl, then the consumer's not going to take notice.

I wear mostly black Main Line or T… But the other day, the sun was shining so I wore blue jeans. It caused so much excitement in the office! People were literally coming up from the floor below and peering behind my desk saying; we hear you’re wearing blue jeans and we have to have a look