The personality and style of a photographer usually limits the type of subject with which he deals best. For example Cartier-Bresson is very interested in people and in travel; these things plus his precise feeling for geometrical relationships determine the type of pictures he takes best. What is of value is that a particular photographer sees the subject differently. A good picture must be a completely individual expression which intrigues the viewer and forces him to think.
Alexey BrodovitchIt is every photographer's responsibility to discover new images and a new personal way of looking at things. If he can do this his pictures will command attention and have surprise quality.
Alexey BrodovitchThe photograph is not only a pictorial report; it is also a psychological report. It represents the feelings and point of view of the intelligence behind the camera.
Alexey BrodovitchWhen the novice photographer starts taking pictures, he carries his camera about and shoots everything that interests him. There comes a time when he must crystallize his ideas and set off in an particular direction. He must learn that shooting for the sake of shooting is dull and unprofitable.
Alexey BrodovitchSurprise quality can be achieved in many ways. It may be produced by a certain stimulating geometrical relationship between elements in the picture or through the human interest of the situation photographed or by calling our attention to some commonplace but fascinating thing we have never noticed before or it can be achieved by looking at an everyday thing in a new interesting way.
Alexey Brodovitch