It is the unexpected and the surprise quality of a personal vision, rather than the emotion, which make people respond to a photograph.
Alexey BrodovitchThe creative life of the commercial photographer is like the life of a butterfly. Very seldom do we see a photographer who is really productive for more than eight or ten years.
Alexey BrodovitchPhotographers should make three or four prints from one negative and then crop them differently. When I was art director at Harper's Bazaar and at several agencies as a consultant, young photographers would bring me their portfolios and all the prints would be in the same standard proportions, either for the Leica or the Rolleiflex. Many times, by limiting themselves in this way, they missed the true potentialities of their photographs.
Alexey Brodovitch