You can throw - and we've seen plenty of these kinds of companies - millions of dollars in advertising for a website or a service, and in the end if it's not useful no one's going to use it.
Alexis OhanianRaise $500 for a thing you care about because you actually get the experience of taking an idea and actually doing it. There are fewer and fewer excuses not to.
Alexis OhanianI don't have a crystal ball, but if you can ever put yourself in a situation where you are indispensable - where you aren't part of what looks like a fad, but you actually are a company, a brand that people trust and go to - at this point, you could put some of the mainstays of tech on anything, right?
Alexis OhanianHaving that kind of endorsement and having Paul Graham's readership coming to your site and contributing to it and building the foundation of the community was just a really invaluable way to start Reddit.
Alexis Ohanian