The way I would describe a pictorial is that it is a picture that makes everybody say โAaaaah,โ with five vowels when they see it. It is something you would like to hang on the wall. The french word โphotogeniqueโ defines it better than anything in English. It is a picture which must have quality, drama, and it must, in addition, be as good technically as you can possible make it.
Alfred EisenstaedtToday's photographers think differently. Many can't see real light anymore. They think only in terms of strobe - sure, it all looks beautiful but it's not really seeing. If you have the eyes to see it, the nuances of light are already there on the subject's face. If your thinking is confined to strobe light sources, your palette becomes very mean - which is the reason I photograph only in available light.
Alfred EisenstaedtIn New Yorkโs Times Square a white-clad girl clutches her purse and skirt as an uninhibited sailor plants his lips squarely on hers.
Alfred EisenstaedtYes, I sold buttons to earn living. But I took pictures to keep on living. Pictures are my life โ as necessary as eating or breathing.
Alfred EisenstaedtI donโt use an exposure meter. My personal advice is: Spend the money you would put into such an instrument for film. Buy yards of film, miles of it. Buy all the film you can get your hands on. And then experiment with it.That is the only way to be successful in photography. Test, try, experiment, feel your way along. It is the experience, not technique, which counts in camera work first of all. If you get the feel of photography, you can take fifteen pictures while one of your opponents is trying out his exposure meter.
Alfred Eisenstaedt