Alfred Harmsworth, 1st Viscount Northcliffe Quotes

It is hard news that catches readers. Features hold them.

Journalism - a profession whose business it is to explain to others what it personally does not understand.

It is impossible for a stranger traveling through the United States to tell from the appearance of the people or the country whether he is in Toledo, Ohio, or Portland, Oregon. Ninety million Americans cut their hair in the same way, eat each morning exactly the same breakfast, tie up the small girls curls with precisely the same kind of ribbon fashioned into bows exactly alike; and in every way all try to look and act as much like all the others as they can.

Never lose your sense of the superficial.

News is what somebody somewhere wants to suppress; all the rest is advertising.