I think 99% of the whole thing is to have passion about the idea yourself. I think part of your job as a filmmaker is to tell someone that might not think it's going to work that, actually, it will work.
Alice LoweI think both of us [ with Steve Oram], once we decided to do comedy, knew that we would have to come to London to do that.
Alice LoweWe always wanted to make a comedy that was a little bit more than that, which had tragic elements to it... that people engaged with - an intelligent comedy essentially.
Alice Lowe