Small things lead to big changes.
Future generations are going to look at the way we make toilet paper as one of the greatest excesses of our age. Making toilet paper from virgin wood is a lot worse than driving Hummers in terms of global warming pollution.
Nothing is too small to matter.
No single initiative by itself can solve the climate crisis.
The ecological challenges we face are the result of billions of ecologically ignorant decisions made by billions of people over centuries. To address the climate crisis, we now need billions of people to make ecologically intelligent decisions.