Consequentialist theories pretend that we can set some great big ends (the general happiness, human flourishing), provide ourselves with definite enough conceptions of them to make them the objects of instrumental reasoning, and then obtain enough reliable information about what actions will best promote them that we could regulate our conduct by these considerations alone.

Kantian ethical theory distinguishes three levels: First, that of a fundamental principle (the categorical imperative, formulated in three main ways in Kant's Groundwork); second, a set of duties, not deduced from but derived from this principle, by way of its interpretation or specification, its application to the general conditions of human life - which Kant does in the Doctrine of virtue, the second main part of the Metaphysics of Morals; and then finally an act of judgment, through which these duties are applied to particular cases.

Virtues consist not only of acting in certain ways, but in ways of caring and feeling.

Fichte is concerned with freedom as non-domination.

Kant does not think there is anything wrong with being beneficent from sympathy. He thinks we have a duty to cultivate sympathetic feelings by participating in the situations of others and acquiring an understanding of them. He thinks we also have a duty to make ourselves into the kind of person for whom the recognition that something is our duty would be a sufficient incentive to do it (if no other incentives were available to us). That's what he means by "the duty to act from the motive of duty".

For the utilitarian, there is a fact of the matter about the good (the general happiness, or whatever conception of the good the utilitarian adopts) and about which actions or moral rules would contribute to maximizing the good. For the rational intuitionist, there are truths about which actions should be done and not done.

In fact, if you read what Kant has to say about feeling, desire and emotion, you see that he is not at all hostile to these. He is suspicious of them insofar as they represent the corruption of social life (here he follows Rousseau), but he also thinks a variety of feelings (including respect and love of humanity) arise directly from reason - there is, in other words, no daylight between the heart and the head regarding such feelings.