The control of knowledge is the crux of tomorrow's worldwide struggle for power in every human institution.

Designer's derive their rewards from 'inner standards of excellence, from the intrinsic satisfaction of their tasks. They are committed to the task, not the job. To their standards, not their boss.' So whereas most people divide their lives between time spent earning money and time spent spending it, designers generally lead a seamless existence in which work and play are synonymous. As Milanese designer Richard Sapper put it: "I never work-all the time."

The first rule of survival is clear: Nothing is more dangerous than yesterday's success.

Knowledge is the most democratic source of power.

One of the most highly developed skills in contemporary Western civilization is dissection: the split -up of problems into their smallest possible components. We are good at it. So good, we often forget to put the pieces back together again.

It is better to err on the side of daring than the side of caution.

The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.