The customer will become so integrated into the production process that we will find it more and more difficult to tell just who is actually the consumer and the producer.

You cannot get a new economy without a new society.

Most managers were trained to be the thing they most despise - bureaucrats.

The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.

Society needs people who...know how to be compassionate and honest...Societ y needs all kinds of skills that are not just cognitive; they're emotional, they're affectional. You can't run the society on data and computers alone.

You can use all the quantitative data you can get, but you still have to distrust it and use your own intelligence and judgment.

Change is not merely necessary to life - it is life.