Humanity faces a quantum leap forward. It faces the deepest social upheaval and creative restructuring of all time. Without clearly recognizing it, we are engaged in building a remarkable new civilization from the ground up. This is the meaning of the Third Wave.

Idea-assassins rush forward to kill any new suggestion on the grounds of its impracticality, while defending whatever now exists as practical, no matter how absurd.

To survive, to avert what we have termed future shock, the individual must become infinitely more adaptable and capable than ever before. We must search out totally new ways to anchor ourselves, for all the old roots - religion, nation, community, family, or profession - are now shaking under the hurricane impact of the accelerative thrust. It is no longer resources that limit decisions, it is the decision that makes the resources.

Science fiction is the sovereign prophylactic against future shock.

By instructing students how to learn, unlearn and relearn, a powerful new dimension can be added to education. Psychologist Herbert Gerjuoy of the Human Resources Research Organization phrases it simply: 'The new education must teach the individual how to classify and reclassify information, how to evaluate its veracity, how to change categories when necessary, how to move from the concrete to the abstract and back, how to look at problems from a new direction — how to teach himself. Tomorrow's illiterate will not be the man who can't read; he will be the man who has not learned how to learn.'

Designer's derive their rewards from 'inner standards of excellence, from the intrinsic satisfaction of their tasks. They are committed to the task, not the job. To their standards, not their boss.' So whereas most people divide their lives between time spent earning money and time spent spending it, designers generally lead a seamless existence in which work and play are synonymous. As Milanese designer Richard Sapper put it: "I never work-all the time."

The customer will become so integrated into the production process that we will find it more and more difficult to tell just who is actually the consumer and the producer.