The one thread that was most surprising and most consistent was the lack of fear that people felt at the worst moment. They felt a lot of fear in early stages, when they're just realizing what's happening. But then things really seemed to be at their peak of terror, the fear went away. You can imagine why that's useful. At that moment your brain needs to focus all its attention on surviving, so people will feel a sense of calm as their brain tries to sort out a plan.
Amanda RipleyYou could reduce people's fears if you gave them some useful information before things went wrong. It's really important to create a sense of confidence in the public in their own abilities before a disaster because they're the only ones who are going to be there. No one's going to help you for at least 24 to 72 hours. So it would be good to know more about it.
Amanda RipleyThe evil genius of terrorism is that that maximizes unfamiliarity, imaginability, suffering, scale of destruction, unfairness. It's really important to understand why terrorism is so frightening because it is a psychological war and until you understand it and try to reduce the dread, until then you become like a force multiplier for the terrorists inadvertently because you'll tend to overreact to terrorist attacks because the dread factor is so high.
Amanda RipleyA lot of the time you see a warning, in the subway, or in a movie theater, the main thrust of the warning will be to not panic if there is an emergency. To listen to directions. Now that's a waste. They could have given you information, but you can see their expectation that you're going to screw up.
Amanda RipleyPeople help way more than we expect, way more than makes sense. But when you talk to people called heroes, they often say they did it for themselves. In one case, a hero said that the cost of not doing it is so great, the sense of shame, when he knew that he was strong enough, that the fear of not doing anything was more frightening than the fear of dying.
Amanda RipleyWe don't talk about that at all as a country. I think that most people assume that there's nothing they could do if a nuclear bomb went off in their city. And that's just not true. Most people would survive most terrorist nuclear attacks because the bombs would likely be much smaller than those we were dealing with in the Cold War.
Amanda Ripley